The company website is your digital office, which needs to be appealing and functional. An outdated or poorly functional website increases the risk of losing leads and sales opportunities. If you are an eCommerce business owner website design has to be impressive to influence customers coming back.
If the site is not configured properly then it frustrates prospects even if your inventory, marketing, and branding strategy are solid. It is all a waste because people find it hard to navigate your website. So, it is essential to hire a website maintenance service like Set My Site.
What’s website maintenance?
Website maintenance is an ongoing process undertaken to ensure your website stays updated and functions smoothly. It involves regular –
- Website audits
- Fixing coding errors, broken links, 404 errors, etc.
- Performing timely updates
- Checking websites for malware, bugs, or vulnerabilities that can compromise the security
- Integrating new systems and apps
- Enhance user experience using advanced tech stacks and trends
- Upgrade visual branding
- Regular backups
Investing in professional website maintenance is valuable because it helps to rank high on search engines and increases organic traffic. Website maintenance has to be done only when issues occur is a common misconception. It is useless to fix bugs after your customers bounced to your competitors.
Importance of professional website maintenance
For the first impression
87% of the public researches multiple online platforms. If they visit your website then you must be prepared to offer them the best first impression….as it matters! A negative brand impression due to a poorly maintained website will make you lose customers and revenue.
Sell 24×7 without downtime
The website is the sales representative of your business in the digital space. An eCommerce website is exactly your digital store, where you sell goods. If the eCommerce site loads slowly then it can cause a bad shopping experience, which is equal to losing a customer forever. Every year there is $2.6 billion of revenue loss due to slow-loading webpages. Today, people’s behavior is changing. They hate to wait and so bounce away without buying if the website speed is slow.
Expect the best user experience
Regular website maintenance helps to prevent an unpleasant online purchase experience. Well-designed, well-optimized, and well-maintained website increases your chances to improve user experience. In turn your chances of making sales also increase.
Cybercrime is skyrocketing and the global losses amount to a trillion. The reputation damage due to a cyber-attack is extremely costly – you may lose consumers as they lost trust in your brand. Professionals make sure that your security systems are updated. With strong security customers feel more at ease purchasing on your website.
Google views bounce rate as a poor experience because users leave your website within seconds on landing. An increase in bounce rate level leads to ranking low in search queries. It even means less visibility and low traffic. Persistent security issues, technical glitches, and obsolete web layout, content, and designs contribute to declining search engine rankings. Regular website audits help to maintain a healthy website from an SEO viewpoint.
Professional website maintenance allows running a website 24/7 at its best or 100% performance!